Benefits of Using Sales Mapping Software

sales territory mappingSales mapping software is a potent resource that can help optimize the efforts and efficiency of field personnel. Poor planning and an incomplete understanding of how a sales force is interacting with the surrounding community can lead to several problems and issues. Whether your business requires greater insight on sales efforts within a specific areas or an entire region, the right software can make a key difference. Features that allow businesses to define sales territories, calculate drive times or access records regarding past activities and statistics can provide a brand new way to manage a sales force.

Territory Optimization

Software features that allow businesses to draw, define and alter sales territories can be a valuable resource for ensuring superior efficiency. Automatically mapping a new territory based on user-supplied criteria offers a quick and easy way to stay organized. Issues like minimizing drive time and ensuring contiguous sales territories can be quite the challenge for those who lack the proper resources. Defining sales territories based on criteria such as geography, account status and other quantitative business measurements can ensure businesses have numerous options in terms of how they choose to organize and manage their field staff.

More Efficient Trip Planning and Reduced Travel Time

Attempting to conduct a large sales force operating in the field can be a logistical nightmare. Mapping software can enhance overall efficiency by automating key processes like:

  • Trip and route planning
  • Account management based on geographical location or zip code
  • Finding and mapping the most efficient route to a destination

Conventional management efforts could lead to higher fuel costs, wasted work hours and greater overhead expense. Software based systems provide the means to overhaul all field sales and personnel management efforts to ensure businesses are able to operate as effectively as possible.

Planning for Future Growth

Expanding sales operations into new regions and areas can be done more easily and with greater success thanks to the information provided by sales mapping software. Accurate estimates of fuel and support costs and a better understanding of how effective a sales force may be when operating in new region or area can be critical. Poor and inaccurate estimate regarding future expansion efforts could lead to cost overruns and wastes expenses that can quickly strain your finances and erode your profitability. Sales mapping software can ensure you are better able to plan for the future.

Mapping Franchise Territory

Franchising a business or opening a new location is often a major financial commitment. Locations that are too spread out may be unable to provide service for all accounts effectively and those that are situated too close together are rarely able to operate as efficiently as possible. The right software can store detailed records and may offer sophisticated features that will allow for a more thorough estimates and assessments to be made. Being able to find the optimal location for a franchise operation will ensure your business is able to benefit from a smoother and more successful expansion.