Marketing your dental practice is a very important part of your business, and you need to be prepared to put your business out there as the expert practice in your area. You want people to look at you as a place where they can get the care they need, and you want them to think of you before anyone else. The only way to do that is to make sure that you have taken steps to get your name into the public eye, and you need to be sure that people think you are as great as you look. Try some of these tips to change the way you are perceived as a dental practice.
Use Social Media
You really have to make sure that you are using social media as much as you can when you are marketing yourself. Social media is an easy way for people to find you, and you can share all your information on one page that people can read. They can message you, or they can share what they see. You will get clients through social media, and you will get more coverage when people are sharing your social media posts.
Use A Website
You have to have a nice website that people will want to read, and you need to be sure that it reads well. You also need to make sure that you have a marketer who can help you make sure that the site has the right keywords and is easy to find online. You want to have better chance of people finding you if they do an Internet search, and your marketer will make sure that people can see you on a map, or they will make it so that people can call you from a page that shows your phone number. You get much better results when a marketer does this for you.
You need to be as active as you can when you are working on your website or social media. Social media pages need to be updated all the time, and you need to refresh the website every now and then so that it is not stale. Doing this will make it much easier for you to get people to come back to see what is going on, and you can make changes that people will come back to see because they are so excited to see what you will do next.
Your business will star to thrive because you will have a lot of exposure over just a couple different places. You can do print ads in your community, or you can even do radio ads. You still need to go back to the Internet because that is the best place for you to get the results that you want. You will learn quickly how many people are coming to you from online sources, and you will keep using them more to fill up your appointment book, start a waiting list and stay busy.
Author: Kelly Schwartz of Schwartz Consulting Group, Inc. has helped hundreds of dentists nationwide improve their dental management processes.